When my firm helps executives craft talks that will persuade and forge bonds with listeners, we often have to help them recall or dig up latent stories that come from a deep place of personal conviction. Over the years, we’ve used effective techniques for unearthing these personal stories — which can then be cataloged, added into communications, and effectively delivered. Here are some of the techniques we rely on again and again.

When I ask executives what their favorite speech is, Steve Jobs’s Stanford commencement address is always at the top of the list. Many think of Jobs’s talk as their favorite because it is incredibly moving — thanks to the stories it contains.

Execs love to hear talks like this, but few are comfortable delivering them. Why? Because great stories expose our flaws and our struggles. This is what makes them inspiring, and not sharing them is such a missed opportunity to connect with your audience.

When my firm helps executives craft talks that will persuade and forge bonds with listeners, we often have to help them recall or dig up latent stories that come from a deep place of personal conviction. Over the years, we’ve used effective techniques for unearthing these personal stories — which can then be cataloged, added into communications, and effectively delivered. Here are some of the techniques we rely on again and again:

Trigger Stories Through Memory Recall

Most people try to recall memories chronologically when they’re developing a story for a talk, but there’s another way to conjure up deeper, dormant stories.

Sit down with a notepad and think through the nouns that are important to you — the people, places, and things that have shaped your life. (Yes, I really mean sit down with a notepad and paper — studies show that you’re more likely to be creative when you’re writing than when you’re typing.)

• People. Write your name in the center of the paper, and start drawing out types of relationships: family, friends, coworkers, and so on. Each time you draw a connective line between you and someone else, think through the relational dynamics and emotions. There’s a story in there!
• Places. Get as specific as you can in recalling places that matter to you: the middle school hallways, the cabin at camp, the soccer field, that mountain, the ophthalmologist’s office, the red hatchback — whatever. Use spatial recollection to move through each location, neighborhood, and room. Retracing your movements will trigger scenes, sounds, and scents. It will dislodge memories that will reveal to you long forgotten events and interactions.
• Things. Take note of objects or items that have symbolic meaning in your life: gifts, awards, books — any items you’ve loved. Sketch pictures of these symbols and recall what makes them emotionally charged. These items don’t hold meaning for others, but they do for you. Why?

Read More