God is supernaturally sending a strong delusion to they will whole-heartedly believe what is clearly false, untrue, not real. This explains the travesty of women’s sports being overrun by lying or delusional men. It explains how supreme court nominees and esteemed professors can’t answer Matt Walsh’s simple question, “What is a woman?” It explains why parents who love their children would subject them to experimental hormone treatment and surgery, and why their doctors don’t advise against it. And it explains why Target can so completely miss the mark. They just can’t see straight.

I am usually not surprised when sinners sin. Nor am I caught off guard when mud is muddy or when dogs bark. When you have not been “delivered from the domain of darkness and been transferred to the kingdom of his beloved son” (Col 1:13) then you will continue to “walk according to the course of this world, according to the prince of the power of the air, the spirit that is now at work in the sons of disobedience” (Eph 2:2). I mean, why wouldn’t you? The Bible says that you will choose according to your nature until you are given a new nature.

So, when US retail giant, Target, ramped up its support of the LGBTQ+ community by adding to its longstanding Gay Pride clothing line “tuck friendly” children’s bathing suits for boys who want help hiding their boy parts to become trans girls, and books marked as appropriate for children ages 2-8 titled “Bye Bye Binary” and “I’m not a Girl,”  as well as nearly 2,000 other homosexual-themed products, including “Gender Fluid” mugs and “Queer All Year calendars, I shouldn’t have been shocked at all.

But I was.

I was astonished at how un-capitalist the chain had become. I expect the world to act like the world, but I assumed that the god of greed would keep them in check. I just figured that the love of money, harvested from the pockets of mostly straight, suburban, soccer moms with young kids, would override the impulse to pander to a minority preference rather than alienate the bulk of their customer base. If Target’s marketing department had done even the most basic demographic survey of its customer base (or had visited one of their own stores on any given weekday) they could have predicted the consequence of liberally lacing their product line with toxic grooming propaganda.

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