“It is easy for Christians to find themselves thinking that if only we could get a sports star, or celebrity, or high-profile leader converted, then it would be a great coup for the gospel. Such people, by virtue of their position, are deemed to be more strategically valuable than others, and so resources are apportioned accordingly.”

For a number of years I worked for a church in central Oxford and oversaw the ministry to students at the university. I lost count of the number of times people would say to me: “It’s great that you’re doing that work. Oxford students are so strategically important.” It was something that made me feel deeply uncomfortable. It assumed that, because of who they are in the world, Oxford students are more significant for the spread of the kingdom. But the only reason that ministry to Oxford students matters is the same reason that ministry to anyone matters: they are lost souls that Jesus came to seek and save. It is not because their academic abilities make them more strategically useful. In fact, the last thing many such students need to be told is that they are strategically important!

James’ words are a warning that we are not to think that reaching the rich and powerful with the gospel is more strategic than reaching the poor:

“Suppose a man comes into your meeting wearing a gold ring and fine clothes, and a poor man in filthy old clothes also comes in. If you show special attention to the man wearing fine clothes and say, ‘Here’s a good seat for you,’ but say to the poor man, ‘You stand there’ or ‘Sit on the floor by my feet,’ have you not discriminated among yourselves and become judges with evil thoughts? Listen, my dear brothers and sisters: has not God chosen those who are poor in the eyes of the world to be rich in faith and to inherit the kingdom he promised those who love him?” (James 2 v 2-5)

It is easy for Christians to find themselves thinking that if only we could get a sports star, or celebrity, or high-profile leader converted, then it would be a great coup for the gospel. Such people, by virtue of their position, are deemed to be more strategically valuable than others, and so resources are apportioned accordingly. They are reckoned to be the key to reaching society as a whole. And so if a professional footballer comes into church at the same time as a tramp, it’s the footballer that becomes the focus of attention.

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