Knowing firsthand your flock’s misguided financial, career, and familial hopes will help you know how to preach. It will help you pick the right texts and the right emphases in explicating those texts. This is what makes preaching a ministry, and not simply an exercise.

The preacher paced the stage, staring earnestly out into the congregation. It was time for his weekly invitation. He asked for respondents to raise their hands. Not a single hand was raised. But he had no way of knowing this because he was on a video screen.

I found myself at the nearest campus of this multisite church on assignment from the pastor himself, a man who had recently hired me to do some freelance research work for him. Visiting one of his many remote services was supposed to help me get a “feel” for his ministry. It certainly did. But I couldn’t help but be struck with the feeling that this way of doing ministry couldn’t really help the preacher get a “feel” for his congregation.

I don’t know what you think about video venues or the multi-site model of church growth in general, but this experience and others has only affirmed some of the concerns I have about the disconnect between preacher and flock, a growing dilemma in all kinds of churches, big and small.

Indeed, this dilemma isn’t merely limited to multi-site, “video venue” churches. Pastors of growing churches of all sizes will continually struggle with staying familiar with their congregations. And the temptation to become more and more isolated becomes greater as more complexity is added to an increasing church.

And of course, it’s impossible for a preacher of even a small church to be best friends with everybody in his church, and it’s impossible for preachers of larger churches to know everybody well. But the preacher whose ministry is becoming more and more about preaching and less and less about shepherding, the preacher who is becoming less and less involved with his congregation, is actually undermining the task to which he is trying to devote more of his time! Good preaching requires up-close shepherding.

The ministry of preaching cannot be divorced from the ministry of soul care; in fact, preaching is actually an extension of soul care. There are a host of reasons why it is important for pastors who want to preach meaningfully to know their flocks as well as they can, but here are three of the most important.

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