Norman Vincent Peale popularized what came to be known as positive thinking. He took existing ideas from Christian Science and other inspirations, gave them a biblical veneer, integrated them with psychology, and packaged them for the masses, spreading his message through The Power of Positive Thinking and his other works. His foremost contribution to the world was this notion that thoughts are causative, that our thoughts can change our lives, our health, our destiny. Readers were thrilled with this notion that if they believed it, they could have it, or be it, or do it.

A few weeks ago I set out on a new series of articles through which I am scanning the history of the church—from its earliest days all the way to the present time—to examine some of Christianity’s most notorious false teachers. Along the way we have visited such figures as Arius, Pelagius, Joseph Smith, and Ellen G. White. Today we will look at the life and legacy of a man who prepared the way for Robert Schuller, Joel Osteen, Oprah Winfrey, and so many others.

Norman Vincent Peale was born on May 31, 1898, in Bowersville, Ohio, the first child of Charles and Anna Peale. Charles was a Methodist minister who served a variety of churches in Ohio, and before long Norman, too, began to consider ministry as his vocation. When he was a boy, one of his teachers accused him of being “a weak willy-nilly” and he soon realized the teacher’s assessment was correct. He saw that he would need to push himself past a deep-rooted inferiority complex and crippling self-doubt.

As a young man Peale attended Ohio Wesleyan University and Boston University School of Theology. During his first summer break he returned home and was asked to fill a nearby pulpit. He dutifully prepared a sermon and showed it to his father. His father read it and promptly advised burning it, telling his son “the way to the human heart is through simplicity.” These are words the young man took to heart.

In 1922 he was ordained in the Methodist Episcopal Church, and was assigned a small congregation in Berkeley, Rhode Island. Two years later he moved to Brooklyn, New York where he established himself as a gifted communicator so that in only three years he grew a church from 40 to 900 members. He spent a few years at another Methodist congregation in Syracuse, New York, before changing his affiliation to the Reformed Church in America so he could pastor Marble Collegiate Church, one of the oldest Protestant congregations in America. When he arrived, this church had around 600 members; upon his departure 52 years later it had 5,000. It was here that he would gain worldwide acclaim and notoriety as a teacher of positive thinking….

Peale believed we live in a world that is mental more than physical and this allows our thoughts to be determinative. If this is the case, all that stands between us and our desires is properly controlling our thoughts. In one of his books he taught the importance of a form of mental activity called imaging. It consists of vividly picturing, in your conscious mind, a desired goal or objective, and holding that image until it sinks into your unconscious mind, where it releases great, untapped energies. It works best when it is combined with a strong religious faith, backed by prayer, and the seemingly illogical technique of giving thanks for benefits before they are received. When the imaging concept is applied steadily and systematically, it solves problems, strengthens personalities, improves health, and greatly enhances the chances for success in any kind of endeavor.

None of this would be remarkable, except that he taught it as a minister who claimed to be a Christian. Yet as a Christian minister he denied that God was a being, saying “Who is God? Some theological being? He is so much greater than theology. God is vitality. God is life. God is energy. As you breathe God in, as you visualize His energy, you will be reenergized!” As a Christian minister he told Phil Donahue “It’s not necessary to be born again. You have your way to God, I have mine. I found eternal peace in a Shinto shrine … I’ve been to Shinto shrines and God is everywhere. … Christ is one of the ways! God is everywhere.” He denied the very heart of the Christian faith and replaced it with his doctrine of positive thinking.

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