A recent column in the Guardian explored the rise of self-described “Sigma males.” The columnist opens with this description:

You are a lone wolf. You are an independent thinker who makes his own rules. You are confident and competent. Women are drawn to you, but you don’t really care about them. Your day begins at 4:30 a.m. with a cold shower, followed by a punishing workout and an even more punishing skincare routine. You shun conventional career paths and run your own business, probably in crypto or real estate or vigilante crime fighting. You are that rarest of males—you are a sigma.

Social media platforms are full of content targeting young men who aspire to this kind of life. YouTube features videos with instructions, steps, and guides.

The so-called “Sigma” life is just another model of masculinity in a culture where young men, many without positive male role models in their own lives, search for the meaning of life. Some of the content in these spaces is helpful, such as tips on exercise, diet, and finance.

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