“As a man and as a father of two beautiful girls, I’m not buying it — and neither should you,” Dallas Cowboys nose tackle Jay Ratliff says in one television ad. “If you’re one of these men buying these young girls, I’m telling you that real men don’t buy children. They don’t buy sex.”

As thousands of football fans descend on north Texas for Sunday’s Super Bowl, law enforcement agencies are keeping watch for a different kind of out-of-town visitor: pimps selling children for sex.

Cities that host the big game often attract a bustling sex trade. This year, Texas authorities and advocacy groups are stepping up their anti-prostitution efforts, especially where young girls are concerned.

“Most people don’t know that our children are being brutalized this way, and we have to stop it,” said Deena Graves, founder of Traffick911, a Texas organization that launched the “I’m Not Buying It” campaign for Super Bowl XLV. “We need to get mad. We need to get angry about what’s happening to our kids right here.”

For weeks, volunteers have been canvassing neighborhoods in Dallas and other cities, distributing door hangars and posters with information. Others have placed coasters in restaurants and bars. Traffick911 has also made public-service announcements, some featuring current and former NFL players…

Pimps hawking young girls see the thousands of men who travel to the Super Bowl each year as a gold mine of potential clients… Only in recent years have underage girls come to light in increasing numbers.

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