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Home/Featured/The Creepy and Tawdry History of Barbie

The Creepy and Tawdry History of Barbie

The most revealing part of the Barbie phenomenon back story is that it seems it was a dissatisfied parent and marketer who triggered an unfortunate and significant shift in children’s dreams and even desires.

Written by Paul Batura | Monday, August 14, 2023

Ruth stumbled upon a doll in an “adult” store where consumers were known to buy gag novelty gifts for bachelor parties. In fact, the doll was based on a German cartoon character that ran in the comics of a Hamburg newspaper. Drawn by an artist named Reinhard Beuthien, the character was called “Bild Lilli,” and she had a reputation for seducing wealthy men.

 

Moviegoers far surpassed industry expectations this past weekend as “Barbie” pulled in north of $155 million, earning the distinction of being the biggest film debut of the year thus far.

Our team at Plugged In has done its usual heavy lifting in reviewing the movie, and parents and anyone interested in watching the film would be wise to access their exhaustive and thorough analysis.

The “Barbie” doll franchise dates back to 1959, and so for many of us of a certain age, there has never been a time when the toy didn’t exist on store shelves. Many a woman has no doubt warm and nostalgic memories of the childhood staple. My sister had a few and my wife fondly remembers the “Barbie Condo” she received one Christmas.

But Saturday’s Wall Street Journal mentioned something of the doll’s origin that was both downright disturbing and maybe even revealing.

Husband and wife team Elliott and Ruth Handler, along with Harold “Matt” Mason, started “Mattel” toys out of their Southern California garage. Their first big product was a “Burp Gun” which sold very well thanks to the fledgling company’s sponsorship of Disney’s “Mickey Mouse Club” – a children’s variety show that ran in the afternoon on ABC television. Both the show and the gun were big hits with kids.

But it was on a European vacation the summer after the company’s first year of operation where the Handlers landed upon the idea for the Barbie Doll.

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  • Retelling the Old, Old Story in Film
  • Hollywood’s Identity Crisis
  • As a Bloke, I Had a ‘Barbie’ Moment Reading This…

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