Willson and Scoggins…are both Christians who met at Hollywood’s Mosaic Church about 10 years ago. (Willson is a graduate of Biola University, Scoggins a grad of Wesleyan University.) Willson runs a production company called Compass Films, and Scoggins is a writer/director at Number 3 Films.

Nathan Scoggins loves Doritos. Really. He calls himself a “Ranch man all the way,” referring to one of their most popular flavors. And now he’s one of the proud creators of one of their most popular commercials of all time: “Sling Baby.”

You might’ve seen the ad during the Super Bowl. You know the one, where the whiny kid taunts a grandma and an infant with his bag of Doritos — and where the old lady launches a plan, and the baby, to nab the chips from said kid. Yesss!!!

Viewers loved that commercial (embedded at the end of this post), and voted it No. 1 in the USA Today/Facebook Super Bowl Ad Meter. As a result, Scoggins, director Kevin Willson, and the team behind the creative commercial have won $1 million from Doritos. Willson says the money will be divided among everyone who made the commercial, and Scoggins says the producers will tithe a portion of the earnings “to a non-profit organization.”

Willson and Scoggins (left and right, respectively, in photo) are both Christians who met at Hollywood’s Mosaic Church about 10 years ago. (Willson is a graduate of Biola University, Scoggins a grad of Wesleyan University.) Willson runs a production company called Compass Films, and Scoggins is a writer/director at Number 3 Films. (Scoggins wrote and directed his first feature film, The Least of These, which released last year.)
One more cool spin-off from the commercial: The ridiculously fun Sling Baby Game!

Scoggins was a member of the creative team behind the commercial; I did a quick Q&A with him today to learn more of their story:

How did the idea for this commercial come about?

“While we all brought some outside ideas to the table, ‘Sling Baby’ was a great example of a concept that was created in community. We started with the idea of old people in a nursing home fighting with doctors and nurses over Doritos, segued into an idea about kids fighting with teachers at school over Doritos, then refined that idea down to a baby and a grandmother fighting over Doritos, only to be bested by an older brother who would get the bag, creating a new enemy. We then all decided that we really liked the idea of a grandmother and a baby teaming up, and decided to make that the core concept.
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