State Farm originally denied claims that it was encouraging agents to donate LGBTQ+ books to schools and libraries, but confirmed its involvement once confronted with the original email, as well as a screenshot of a school’s Facebook post thanking State Farm for donating the set of books. 

Following public outcry, State Farm Insurance said it has ended support for a project designed to place gender ideology books in children’s schools and in libraries.

A leaked State Farm email from January, addressed to the insurer’s agents in Florida, asked for volunteers to donate leftist gender ideology children’s books to local schools, community centers, and libraries to help “increase representation of LGBTQ+ books and support our communities in having challenging, important and empowering conversations with children age 5+.”

The initiative, discovered and exposed Monday by Consumers’ Research, involved partnering with the GenderCool Project with the ultimate goal of recruiting 550 State Farm agents and employees around the country to distribute sets of gender ideology books—“A Kids Book About Being Transgender,” “A Kids Book About Being Inclusive,” and “A Kids Book About Being Non-Binary.”

The publisher, A Kids Co., has taken on a woke narrative with many of its topics—racism, white supremacy, climate change, feminism, and identity, among others.

Due to media exposure and the ensuing public backlash, State Farm claims it is no longer affiliated with the GenderCool Project in distributing LGBTQ+ literature to schools and libraries, saying “conversations about gender and identity should happen at home with parents.” It adds, “We don’t support required curriculum in schools on this topic.”

However, State Farm stands behind the motivation for its initiative “intended to promote inclusivity” and pledged that it will “continue to explore how we can support organizations that provide tools and resources that align with our commitment to diversity and inclusion.”

While State Farm says it has halted support for GenderCool’s project to place gender identity books in schools and libraries, it said that it still supports “organizations providing resources for parents to have these conversations.”

The Daily Signal reached out to the GenderCool Project to ascertain whether State Farm still financially supports the organization as a whole, but did not receive a response.

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