Social media has a way of making us feel like we have more on our plate than we do, and it gives us next to nothing in return. It can also give us a false sense of accomplishment because we think we somehow have met our social media obligation. The problem is, in the end, we have not accomplished anything that will last. Social media is some of the shallowest of all shallow work.
We all know some of the benefits of social media. Whether it is staying in touch with family and friends, keeping up on the latest news, or a little entertainment, social media can deliver. These are the reasons we started using it, but as I mentioned in another post, when it comes to social media, the benefits rarely outweigh the costs. The main reason is because we tend to misuse it. To get the advantages mentioned above, we rarely need to spend more than 20 minutes a week on these platforms; an hour, at the most, is usually enough.
I am not talking about people who have social media responsibilities in their job descriptions or use it as a form of income. For those people, the benefits increase dramatically, so they can better shoulder some of the burdens that come with it. I am talking about the general user. The last thing the architects of these platforms want you to do is to use it wisely. They make their money by getting you to spend as much time online as possible so they can collect a more extensive and more accurate marketing profile on you. That way, they can profit off of the information they have collected by selling it to advertisers who are looking for people like you, and you need to be online to see those ads.
To get you to spend more time online, they employ multiple tactics that I talked about in this post. All I want to do now is point out a quick test to see if you are experiencing mission drift with your social media usage. Mission drift is when you set out to accomplish one thing but unconsciously end up pursuing something else. In some cases, it can be positive; in other cases, it can be harmful.