But Christianity and its religious counterparts were not developed with just the present generation in mind, kinetic as it is in style and digital in its favored literary constructions.  The inherited forms, though in need of revision, in any case often speak with an authenticity that demands some patience, while the quickly formulated and celebrity-endorsed versions may go as they came.

The public media evidently cannot get enough of “The Hell-Raiser,” as Rob Bell is called in the current New Yorker, or the harbinger of “A New American Christianity,” as announced in the subtitle of James K. Wellman Jr.’s “robBell.”

Bell, of course, is the former mega-church pastor in Michigan who wrote the best-seller, “Love Wins: A Book about Heaven, Hell, and the Fate of Every Person Who Ever Lived.”

That book divided the evangelical communities as it questioned their beliefs about eternal punishment.

Polls show that few Americans who believe that there is a place or situation called hell go on to see its existence as any kind of threat to them. But they don’t want to abandon the belief.

The statistics and sensation resulting from “Love Wins” led to the desertion of the Mars Hill church by thousands of members and prompted restless and creative Pastor Bell to move on.

As Wellman tells it on Page 1: the pastor since “worked on a hybrid talk show featuring religious and spiritual content,” its theme derived from Bell’s unpublished novel “Stronger.”

It failed to be piloted, despite its being produced by influential producer Carlton Cuse.

Sightings treated “Love Wins” twice in August 2011, so we need not revisit the themes. [Editor’s note: the original URL (link) referenced is no longer valid, so the link has been removed.]

What interests us now is the model for disseminating the Christian message and acting up its injunctions to be just and to love.

There is no doubt that Bell is adept at inventing forms for these ventures, but, as he denounces more staid and conventional forms and burns churchly bridges behind him, he has not stood still enough for sustained followings to have developed.

He often comes across as a loner, though he is working now with a group of 50 adepts.

Many lines show his appeal to the “spiritual-but-not-religious” cohort, the “go-it-alone” spiritual entrepreneurs.

So we follow him into newness. An interest: decades ago the word “New” appeared in my first book title and in 10 books edited with colleague Dean Peerman.

They have since become old-new and in some cases are more old than new. We chronicled valuable experiments and creative achievements, which had positive effects.

Is it the right moment now, however, to note that criticism of the established Christian institutions for not keeping up with the Zeitgeist, the “spirit of the times,” matches the Zeitgeist.

The “emergent church keeps emerging,” yet many of its “newnesses” are seen as settling in and settling back along with “conventional” religious observances of old.

One dismisses a Rob Bell at peril, because he generates so many ideas, takes so many risks and issues valid criticisms. But what will come of all this?

The profiles we are quoting tell us that he has changed pace, appearance and interests.

He now goes surfing off the California coast and is as devoted to the 50-member mini-church as he was to the mega-church.

The old styles against which he rebelled certainly deserve examination, critique and, in many cases, abandonment.

But Christianity and its religious counterparts were not developed with just the present generation in mind, kinetic as it is in style and digital in its favored literary constructions.

The inherited forms, though in need of revision, in any case often speak with an authenticity that demands some patience, while the quickly formulated and celebrity-endorsed versions may go as they came.

One hopes Bell sticks with some promising inventions long enough for him and us to see that while “love wins,” “new” is less likely to.

Martin E. Marty is the Fairfax M. Cone Distinguished Service Professor Emeritus at the University of Chicago, His biography, publications, and contact information can be found at www.memarty.com.This article first appeared in Sightings and is used with permission