The 2024 election proved that the American people overwhelmingly favor respecting reality and calling transgenderism to account. But the road to 2024 was anything but guaranteed. With corporations suddenly reorienting themselves after years of woke activism, social conservatives must seize the opportunity to engrain these electoral gains and preserve them for future generations.

Amazon has once again put its finger to the wind and reversed course. For four years, the world’s largest bookseller banned Ryan Anderson’s popular work on transgenderism, When Harry Became Sally. The book, published in 2018, initially sold for two and a half years on Amazon’s marketplace but was conspicuously banned near the beginning of the Biden Administration. When pressed by four U.S. senators at the time, Amazon defended itself saying that Amazon has “chosen not to sell books that frame LGBTQ+ identity as a mental illness.” Now, at the beginning of the second Trump administration, the book is once again available on Amazon.

Some might be inclined to applaud Amazon for its newfound political courage. After all, Jeff Bezos, Amazon’s founder and owner of the Washington Post, also intervened to stop his newspaper from endorsing Democratic presidential candidate Kamala Harris in the 2024 election. But these were likely acts of political expediency, not principle. Bezos saw the writing on the wall and acted shrewdly (though this is better than can be said of many of Wall Street’s wokest corporations). As G. K. Chesterton famously observed, “a dead thing can go with the stream, but only a living thing can go against it.”

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