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Home/Featured/Neil Postman, the Written Word, and Christian Revivalism

Neil Postman, the Written Word, and Christian Revivalism

Important insights from an important thinker.

Written by Bill Muehlenberg | Thursday, May 14, 2026

“In the eighteenth and nineteenth centuries, religious thought and institutions in America were dominated by an austere, learned, and intellectual form of discourse that is largely absent from religious life today.”

 

If you are familiar with the work of Neil Postman, you will know that he was a keen advocate of the written word, and resisted the dumbing down that comes to our culture as we prefer image over content, entertainment over learning, and the visual over the written word.

If you need a brief refresher course on the man and his work, see this piece.

One of his books I have visited quite often over the years is Amusing Ourselves to Death: Public Discourse in the Age of Show Business (Penguin, 1985, 2005). It might surprise some of you to know that among other things, in it he spent a fair amount of time on Christianity and how it ties in with old and new media.

Here I want to look at Chapter 4 of the book, “The Typographic Mind” and offer two lengthy quotes from it. The first has to do with the importance of the written word:

One must begin, I think, by pointing to the obvious fact that the written word, and an oratory based upon it, has a content: a semantic, paraphrasable, propositional content. This may sound odd, but since I shall be arguing soon enough that much of our discourse today has only a marginal propositional content, I must stress the point here. Whenever language is the principal medium of communication—especially language controlled by the rigors of print—an idea, a fact, a claim is the inevitable result. The idea may be banal, the fact irrelevant, the claim false, but there is no escape from meaning when language is the instrument guiding one’s thought. Though one may accomplish it from time to time, it is very hard to say nothing when employing a written English sentence. What else is exposition good for? Words have very little to recommend them except as carriers of meaning. The shapes of written words are not especially interesting to look at. Even the sounds of sentences of spoken words are rarely engaging except when composed by those with extraordinary poetic gifts. If a sentence refuses to issue forth a fact, a request, a question, an assertion, an explanation, it is nonsense, a mere grammatical shell. As a consequence a language-centered discourse such as was characteristic of eighteenth- and nineteenth-century America tends to be both content-laden and serious, all the more so when it takes its form from print.

It is serious because meaning demands to be understood. A written sentence calls upon its author to say something, upon its reader to know the import of what is said. And when an author and reader are struggling with semantic meaning, they are engaged in the most serious challenge to the intellect. This is especially the case with the act of reading, for authors are not always trustworthy. They lie, they become confused, they over-generalize, they abuse logic and, sometimes, common sense. The reader must come armed, in a serious state of intellectual readiness. This is not easy because he comes to the text alone. In reading, one’s responses are isolated, one’s intellect thrown back on its own resources. To be confronted by the cold abstractions of printed sentences is to look upon language bare, without the assistance of either beauty or community. Thus, reading is by its nature a serious business. It is also, of course, an essentially rational activity.

From Erasmus in the sixteenth century to Elizabeth Eisenstein in the twentieth, almost every scholar who has grappled with the question of what reading does to one’s habits of mind has concluded that the process encourages rationality; that the sequential, propositional character of the written word fosters what Walter Ong calls the “analytic management of knowledge.” To engage the written word means to follow a line of thought, which requires considerable powers of classifying, inference-making and reasoning. It means to uncover lies, confusions, and overgeneralizations, to detect abuses of logic and common sense. It also means to weigh ideas, to compare and contrast assertions, to connect one generalization to another. To accomplish this, one must achieve a certain distance from the words themselves, which is, in fact, encouraged by the isolated and impersonal text. That is why a good reader does not cheer an apt sentence or pause to applaud even an inspired paragraph. Analytic thought is too busy for that, and too detached.

Read More

Related Posts:

  • Neil Postman on Words and Images: An Antidote to Truth Decay
  • Everyone has Their Own Facts Now
  • Entertainment and the Death of a Culture
  • Outsourcing Discernment in an Age of Mass Information
  • A Crisis of Attention

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