Mitt Romney announced Thursday afternoon that a veteran public relations consultant was joining his burgeoning campaign as a senior adviser. Mark DeMoss is currently president of the DeMoss Group, which is a large Atlanta-based public relations agency that focuses on serving Christian leaders, businesses, and non-profit organizations.

“Governor Romney is uniquely qualified and competent to lead our country out of turbulent economic times and create jobs,” DeMoss said in a statement released by Romney’s exploratory committee. “He has worked in government long enough to know how government works, but not so long that he only knows how to work for the government.”

The campaign press release did not mention any religious component to DeMoss’s role, although in 2008 he was on the Romney campaign’s Faith and Values Steering Committee and spoke out prominently about why evangelical Christians should not discount Romney because of his Mormon faith.

DeMoss said in an interview later that he would play a similar role this time.

“I’ll reach out to evangelicals I’m sure, because I know that audience pretty well,” he said. “I’ll help organize meetings, to get people of influence in front of the governor or get him in front of them.”

Read More: http://articles.boston.com/2011-05-18/news/29556716_1_romney-campaign-governor-romney-mitt-romney

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