Easter is an annual remembrance of a historical event that’s still being celebrated, arguably on a greater scale than ever, nearly 2,000 years later. That’s because it’s the biggest news story of your life, or any life—even of those who shrug it off or scroll right past it.

Can you remember any top world news headlines from April 9, 2023? What about headlines from April 17, 2022, or April 4, 2021? Probably 2020 was the only Easter in recent memory when you might reme`mber what was happening in the world—but even that will fade from memory sooner than we expect.

What we can remember about Easter last year, and every year going back nearly two millennia, is that scores of Christians across the world confessed, sang about, and celebrated their belief in the deity of a human who actually walked and talked on this earth for a time.

This man is named Jesus. On Easter Sunday every year, people from nearly every nation and language, every class and ethnicity, worship him as Lord. They confess he suffered under Pontius Pilate; was crucified, dead, and buried in first-century Jerusalem; and supernaturally rose from the dead three days later.

Consider how absurd this sounds. Consider how shocking it’d be as a headline if it were reported by some time-traveling newswire service to people in any BC kingdom or culture. We’re talking about the most outrageous headline of the year, and it happens every year: On Easter, a third of the planet’s population honors the day in history when Jesus Christ rose from the dead.

It’s an insane headline because it speaks to the fact that, even today—in our modern scientific age—more people than ever believe in a supernatural event that science says cannot happen. The headline’s enduring repetition, year after year for centuries, proves the legitimacy of the event at its center (the resurrection) or highlights a mass delusion of unprecedented scale. Either way, it’s utterly newsworthy.

And yet on this year’s Easter Sunday, any number of soon-to-be-forgotten occurrences will claim “lead story” status in newspapers and newscasts worldwide. Instead of what 2.4 billion Christians claim and celebrate, “Breaking News!” alerts will compel millions to click on infinitely less newsworthy items. More people will probably click on articles about Taylor Swift and Travis Kelce on Easter Sunday than will read a Gospel account of Jesus’s resurrection. For American college basketball fans, the big news of the day will be which teams made the Final Four.

Why are we numb to the resurrection’s shock and seemingly bored by history’s biggest event? Why does the headline “Billions worship a man who rose from the dead and ascended to heaven” seem like old news that barely registers as a trending topic? Here are a few theories.

1. It’s old in a world obsessed with new.

Part of why the resurrection feels like “old news” is that it is old news, especially in a culture of increasingly short-term memory. Few of us can remember what was newsworthy a week ago, let alone a year or a century or two millennia ago. The digital age has eroded cultural memory and our capacity to think beyond the “now.”

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