It will take great courage to break the left’s cultural taboos and take the heat for it. A society conditioned by Newspeak will be scandalized by the thoughtcrime of plain-spoken truth. The man who says things outside the Overton window will take the first arrows. He may sacrifice his reputation on the altar of honesty but will inspire others to add their voices. The more they speak, their accumulated voices move the Overton window, which reduces the cost for each new voice that enters their ranks.

The Overton window can shift when a motivated minority of influential voices are committed to speaking boldly on issues they care about.

The Overton Window is named after political analyst Joseph Overton, who noticed that public approval or disapproval drives policy. It represents what is generally believed to be right or wrong. At one time, our shared morality was derived from the Bible, which also tells us what happens when people reject it. They get the book of Judges, where “everyone did what was right in his own eyes” (Judg. 21:25). In other words, biblical morality becomes mob morality. The social pressure to conform to mob morality is a big part of what many now call the Overton window.

The Overton window determines that some ideas are “mainstream” but other ideas are “extreme.” Ethics aren’t based on objective standards, it’s a popularity contest. And it’s fickle. Twenty years ago, supporting “gay marriage” was an extreme position, but it’s considered mainstream. The shift has been so dramatic that it’s considered extreme to oppose it. Social pressure is its animating force. Another example is mutilating the genitals of children. This was once a barbaric practice that only happened in third-world countries. Today, it’s done in the suburbs and covered by health insurance.

Labels are powerful. Most people want to be considered reasonable and moderate. No one wants to be an “extremist,” a “radical,” or an “alarmist.” Derogatory labels like these are effective tools in the hands of the thought police that cause people to feel shame for holding unfashionable views. Shame can drive public opinion, leading people to self-censor or adapt their views, lest they be cast into the outer darkness with the rest of the “deplorables.”

Moving the Overton Window

Since the Overton Window is a sociological phenomenon, no one directly controls it and everyone participates in it. That’s good news. Even better, it’s not a democracy. The majority doesn’t move the Overton window, the Overton window moves them. The window itself is moved by whoever has the courage and influence to move it in their direction. In recent weeks, we’ve seen how a motivated minority with a compelling message can make a difference.

For example, for over a year now, pearl-clutching and hang-wringing regime evangelicals have policed the Overton window with warnings about how “Christian Nationalism” will destroy our gospel witness in the public square. Pastor Doug Wilson, considered a chief proponent of Christian Nationalism (though he prefers to speak of “mere Christendom”), remains unmoved by the pressure to keep silent about Christ’s Lordship over government. 

Wilson’s affable demeanor combined with his reasonable articulation of biblical principles has earned him a significant following of ordinary Christians who are hungry for bold leadership. Wilson’s recent appearance on Tucker Carlson’s show was captioned in a tweet that said, “Pastor Doug Wilson is the Christian Nationalist they warned you about.” In less than 24 hours, this tweet gained over 4.6 million views. Wilson’s joyful courage is opening the Overton window to the right and forcing a needed debate about how Christian political engagement in the modern world. 

To give another example, Dusty Deevers was an obscure, Baptist pastor in Oklahoma who had the guts to defy the rhetorical overlords and move the window to the right. He advocated for Christian positions that are considered “controversial” because the Overton window deems them unacceptable. What were these controversial views? He believes abortion is murder and mothers who abort their children should be prosecuted as criminals, not treated as “second victims.” He also believes pornography is a social disaster that destroys marriages and increases sex addiction, human trafficking, and child exploitation.

Deevers had the nerve to campaign precisely on these issues and won a state senate seat. He then had the gall to keep his campaign promise by introducing legislation to outlaw pornography and abolish abortion in his state. Predictably, the outrage machine fired up, inviting derisive coverage from Rolling Stone and a mocking monologue from Tonight Show host Jimmy Fallon.

This press coverage was an unexpected gift, however, because it forced a public debate that thrust his local message into a national debate. He exposed the harmful and well-documented effects of pornography. Videos of women smiling, dancing around, and celebrating their abortions gained a lot of traction. They aren’t victims. They are celebrating the murder of their own children. Some pro-life organizations were exposed for hypocritically lobbying against legislation that would abolish abortion. Deevers’ strategy to “go on the offense” highlighted wicked practices and exposed his detractors for defending them. His plain-spoken courage catapulted his long-shot candidacy to victory and gave his message national exposure that didn’t cost him a dime.

Since the Overton window can be pried open when a motivated minority of outspoken voices articulate an important message, what’s preventing us from doing it? This isn’t as impossible as it sounds.

Christians and the Overton Window

In public discourse, Christians easily fall into the trap of letting the Overton window “frame” how issues are presented. For example, every discussion of homosexuality must include some reference to how homosexuals were made in God’s image, though no discussion of any other sin requires such qualification.

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