In an entertainment culture thick with the stench of sexual innuendo and the foul odor of every dysfunction imaginable, Duck Dynasty is a breath of fresh air. The content is clean and features a close-knit intact family who are unapologetic about their Christian faith.

It’s amusing, it’s quirky, it’s clean and it’s wildly popular. It’s the hit reality program “Duck Dynasty” on the cable network A&E.

Duck Dynasty’s fourth season premiered Aug. 14 with 11.8 million viewers, making it cable’s most-watched nonfiction telecast to date. Last season the program averaged 8.4 million viewers.

For the uninitiated, Duck Dynasty features the Robertson family who became wealthy from their family operated Duck Commander business in West Monroe, La.

The company makes products for duck hunters, primarily the duck call named Duck Commander, a revolutionary design patented by family patriarch Phil in 1972.

The business began in a family shed, where Phil spent 25 years making duck calls from Louisiana cedar trees. His son Willie became the company’s CEO in 2006. Under his leadership the family business has grown into a multi-million dollar company.

The family previously was featured on the series “Benelli Presents Duck Commander” and its spinoff “Buck Commander,” which still airs on the Outdoor Channel.

The Robertson men, brothers Phil and Si and Phil’s sons Willie, Jase and Jep all work for the family business and are known for their long beards. Phil and his wife Kay have a fourth son, Allen, the oldest, a minister who is the only clean-shaven one of the bunch.

One thing more, the Robertsons are, by their own estimation, rednecks. They are simple, hard-working and unpretentious. In their world, camouflage and coveralls not only are work clothes, they also double as formal wear.

In an entertainment culture thick with the stench of sexual innuendo and the foul odor of every dysfunction imaginable, Duck Dynasty is a breath of fresh air. The content is clean and features a close-knit intact family who are unapologetic about their Christian faith.

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