Dr. Flannery of the CDC says a key reason for Firestone’s success is the close monitoring of people who have potentially been exposed to the virus — and the moving of anyone who has had contact with an Ebola patient into voluntary quarantine.

The classic slogan for Firestone tires was “where the rubber meets the road.”

When it comes to Ebola, the rubber met the road at the Firestone rubber plantation in Harbel, Liberia.

Harbel is a company town not far from the capital city of Monrovia. It was named in 1926 after the founder of the Firestone Tire and Rubber Company, Harvey and his wife, Idabelle. Today, Firestone workers and their families make up a community of 80,000 people across the plantation.

Firestone detected its first Ebola case on March 30, when an employee’s wife arrived from northern Liberia. She’d been caring for a disease-stricken woman and was herself diagnosed with the disease. Since then Firestone has done a remarkable job of keeping the virus at bay. It built its own treatment center and set up a comprehensive response that’s managed to quickly stop transmission. Dr. Brendan Flannery, the head of the U.S. Centers for Disease Control and Prevention’s team in Liberia, has hailed Firestone’s efforts as resourceful, innovative and effective.

Currently the only Ebola cases on the sprawling, 185-square-mile plantation are in patients who come from neighboring towns.

Long rows of dappled rubber trees cover Harbel’s landscape. Prevailing winds cause the adult trees to lean westward. Back when Firestone was still based in Ohio, employees used to joke that the trees are “bowing to Akron.”

When the Ebola case was diagnosed, “we went in to crisis mode,” recalls Ed Garcia, the managing director of Firestone Liberia. He redirected his entire

Garcia’s team first tried to find a hospital in the capital to care for the woman. “Unfortunately, at that time, there was no facility that could accommodate her,” he says. “So we quickly realized that we had to handle the situation ourselves.”

The case was detected on a Sunday. Garcia and a medical team from the company hospital spent Monday setting up an Ebola ward. Tuesday the woman was placed in isolation.

“None of us had any Ebola experience,” he says. They scoured the Internet for information about how to treat Ebola. They cleared out a building on the hospital grounds and set up an isolation ward. They grabbed a bunch of hazmat suits for dealing with chemical spills at the rubber factory and gave them to the hospital staff. The suits worked just as well for Ebola cases.

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