“When we started Movieguide in 1985, there were only one or two movies being made with a strong, explicit Christian content or values, but now there are well over 50 each year,” Baehr continued. “Every studio now has a Christian film division…”
What’s a good recipe for box office and DVD sales success? It seems in 2011, pro-America sentiment mixed with conservative values and faith-centered themes equaled a hit.
This according to an annual study conducted by the Christian-focused entertainment advocacy group Movieguide, which found that in 2011, American audiences preferred movies with strong conservative content and values over movies with liberal or left-leaning values by an almost six-to-one margin.
The 760-page report claims that films with a conservative or pro-American edge, such as “Captain America,” “Mission: Impossible – Ghost Protocol,” “Soul Surfer,” “Transformers: Dark of the Moon” and “Battle: Los Angeles” raked in significantly more box office green than more liberal films like “Red State,” “Super 8,” “J. Edgar,” “Glee” and “Ides of March.”
“People want good to overcome evil, justice to prevail over injustice and liberty to conquer tyranny. They respond to strong heroes and even strong heroines, but they are turned off by radical social engineering and big government programs,” Movieguide publisher Dr. Ted Baehr said of the report, which rates movies using several criteria such as “anti-communist content,” “strong biblical morality,” and “strong pro-capitalist content.”
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