What this plan never took into account is the dynamics of social status. Evangelicals sought to engage the culture by being relevant, by creating works of art, by offering good arguments for their positions. None of these addressed the real problem: that Christian belief simply isn’t cool, and that very few people want to lower their social status by identifying publicly with it.

In recent decades, a plethora of evangelical ministries has emerged designed to “engage the culture”.  A Google search for “engage the culture” returns more than half a million results. Moreover, a huge number of operations designed to inculcate a Christian worldview and provide apologetics training are booming. In short, the evangelical effort to reverse America’s slide toward secularism and decadence has been vigorous and pervasive.

It has also been, largely, a failure. The evidence is plain. In spite of the resources poured into these efforts, American culture has increasingly embraced the cultural and sexual Left. Any impact of evangelical efforts to reverse this trend has been vanishingly small. How can millions upon millions of evangelicals have so little effect on the culture around them?

The answer is that evangelicals have failed to reckon with the fact that Christian belief is a mark of low status, and has been so for a long time. This has been the case at least since the Scopes trial and the unflattering media portrayals of traditional Christian believers that accompanied it.

In the middle of the 20th century, it was more difficult to see Christian belief as a marker of low status. After all, during that period America was still dominated by a form of Christianity as its civil religion. Some religious figures were widely admired, Billy Graham being the most obvious example. Millions of people still attended church.

But, even then, in elite circles, Christian belief was a mark of low status. In such places, traditional Christian belief was largely considered the province of the weak, the bourgeois,  the misinformed, the gullible or the wicked. At the same time, Protestant liberalism dominated. This less stringent form of Christianity sought to relax the tension by accommodating traditional Christian belief to the worldview of America’s secular elite. Eventually, that project failed.

We have now arrived at a moment when this dynamic can no longer be hidden. The hostility of our elite institutions and those who run them is well documented.  Just consider Harvard University’s recent treatment of a traditional Christian group.

Only now, as the reality of Christian belief as a marker of low status has become undeniable, have evangelicals begun to take note. The failure to do this earlier explains the previous ineffectiveness to “engage the culture” profitably.

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