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Home/People/Critical Race Theory’s Chief Marketing Officer

Critical Race Theory’s Chief Marketing Officer

Ibram X. Kendi’s brand of “antiracism” sanitizes for elite institutions the academic Left’s most pernicious ideas.

Written by Christopher F. Rufo | Friday, August 6, 2021

Many Americans have realized that Kendi’s brand of “antiracism” is nothing more than a marketing-friendly recapitulation of the academic Left’s most pernicious ideas. While Kendi, born Ibram Henry Rogers, presents himself as a radical subversive, he is really an ideologist of elite opinion, subsidized heavily by America’s corporations and public institutions.

 

Ibram X. Kendi’s name is everywhere: public school curricula, corporate training programs, even the U.S. Navy’s official reading list. The Boston University professor has become the latest star in the long tradition of racial activism. But despite his laudatory reception in the press, his philosophy would jeopardize the American system of individual rights and equality under the law—and is finally getting the scrutiny it deserves.

Kendi’s rise to prominence was swift. He published a bestselling book, Stamped from the Beginning, in 2016, but after the death of George Floyd in 2020, Kendi’s subsequent book, How to Be An Antiracist, began selling an astonishing number of copies—including institutional sales to public schools, government agencies, and professional organizations, all seeking to understand the ongoing racial unrest. During the conflict, Kendi appeared constantly on television, delivered speeches to elite institutions, and positioned himself as the guru of America’s racial reckoning.

But since the protests have died down, many Americans have realized that Kendi’s brand of “antiracism” is nothing more than a marketing-friendly recapitulation of the academic Left’s most pernicious ideas. While Kendi, born Ibram Henry Rogers, presents himself as a radical subversive, he is really an ideologist of elite opinion, subsidized heavily by America’s corporations and public institutions. Kendi’s work has been used and recommended by Fortune 100 companies, the federal bureaucracy, and the United States military—the very foundations of the power structure he claims to oppose.

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Related Posts:

  • The Downfall of Ibram X. Kendi
  • The Secular Son Of Progressive Christianity
  • The Problem with So-Called “Antiracism”
  • Some Conservatives Hate CRT for Wrong Reasons
  • Hatred in “Context”

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