There’s a glaring problem with the “winsome” worldview: It ultimately measures a Christian’s fidelity to the gospel based on how he is perceived by God’s enemies — and in the process, it implies Christians who aren’t adored by their unregenerate neighbors are unloving. This version of Christianity doesn’t work. What you end up with on the one hand are craven Christians who pat themselves on the back for their likeability while being largely untethered from all principles save the approval of man.

303 Creative has finally been decided, and Christians — and all Americans — won. In a 6-3 landmark decision on Friday, the Supreme Court ruled that graphic designer Lorie Smith can’t be compelled to affirm values that conflict with her deeply held religious beliefs about marriage by designing wedding websites for same-sex couples.

As we celebrate this victory — and we all should because, as the majority rightly stated, “The First Amendment’s protections belong to all, not just to speakers whose motives the government finds worthy” — it’s worth reflecting on how we got here. Smith isn’t the only one to have fought this battle, and she won’t be the last. Life-destroying left-wing lawfare came for cake artist Jack Phillips and florist Barronelle Stutzman all the same.

Of course, a major piece to the puzzle is that we live in what Aaron Renn astutely terms the “negative world.” This era of Christian living began around 2014, just after Phillips first declined to design a cake celebrating a homosexual union and just before the Supreme Court’s Obergefell decision cemented Christians in what Renn called a “new low status.” In this negative world, church attendance has plunged, intolerance of traditional religious values has skyrocketed, and Christians have been dragged into court for their faithfulness — many into the court of public opinion, if not an actual courtroom.

We’d be foolish to ignore the other contributing factor, however, and it’s not one that can be wrapped up into a nice little bow called Obergefell and draped around the necks of our political foes. No, this other factor comes straight from within the church.

Go Forth and Be Charming?

It’s called “winsomeness.” Being winsome is not a novel idea, obviously, nor even a Christian one. To be winsome is to be charming, attractive, or appealing with one’s demeanor or character — an admirable goal, to be sure, and one that should apply to Christians.

But in coopting the idea into a veritable doctrine, Christian leaders morphed winsomeness from a desirable trait into a hermeneutic through which they judge all Christian conviction and conduct. Thus as America hurtled toward the negative world, and Christian leaders were suddenly faced with the prospect of a Trump presidency, winsomeness became a trump card in matters of spiritual significance. Religious and thought leaders, such as Russell Moore and David French among many others, became victims of the mind virus and infected hordes of others.

It might have started as an understandable — if short-sighted — response to Donald Trump. Just be nice. But then it spread vindictively, and with each mutation, it looked a little more like worldliness and a little less like godliness. The gist of the “winsome” ethos is that for Christians to be faithful, they must be perceived as kind and likable by the unbelieving world they hope to evangelize. And the symptoms are easy to identify.

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