Heisman Trophy-winning quarterback Tim Tebow and his mother, Pam Tebow, are set to appear in a pro-life Super Bowl ad run by Focus On The Family. Focus on the Family has said the Tebows will share a personal story centered on the theme “Celebrate Family, Celebrate Life.”

No details have been released regarding the content of the ad. Many consider it likely, however, that the ad will be related to Pam Tebow’s decision to carry her son to term after she had contracted amoebic dysentery while she was serving as a Christian missionary in the Philippines. Doctors urged her to have an abortion because drugs she took to combat the disease might have affected her baby’s development; she ignored their recommendation and gave birth a perfectly healthy child.

Tim Tebow, who was home schooled before becoming a college football star and is well known for marking his eye black with scriptural verses, has also been involved in his family’s Christian ministry. Last year he made headlines when, in response to a reporter asking him if he was “saving himself” for marriage, he said that he was.

Jim Daly, president and CEO of Focus on the Family, said the ad comes in a time when “families need to be inspired.”

“Tim and Pam share our respect for life and our passion for helping families thrive,” Daly said. “They live what we see every day – that the desire for family closeness is written on the hearts of every generation. Focus on the Family is about nurturing that desire and strengthening families by empowering them with the tools they need to live lives rooted in morals and values.”

The funds for the ad came from a handful of people who specifically donated money for the ad; no money from Focus on the Family’s general fund was used.
“Now that the ad has been shot, we’re excited to tell people it’s coming because the Tebows’ story is such an important one for our culture to hear,” Daly said.

“You won’t want to miss it.”