Gerwig’s task as Barbie’s director was to create a movie that celebrated the doll while also acknowledging her controversial status in American culture. But if Barbie is a symbol of unattainable beauty standards, the Barbie movie is a symbol of incoherent feminist standards. Where earlier waves of feminism sought for women’s equal participation in democracy and the marketplace as women, modern feminism seeks to transcend—even leave behind—the female body altogether.

In the new movie Barbie, Greta Gerwig wants you to believe that being pregnant is weird. Midge, a pregnant Barbie doll that serves as the butt of many jokes, was discontinued “because a pregnant doll is just too weird.” Midge has no speaking parts, and characters throughout the movie are repeatedly taken aback whenever she appears. Barbie wants to empower women to be anything they are or choose to be (in the film, Barbie comes in every career, country, shade, size, and even sex) — except, apparently, the one thing that most women eventually hold in common: becoming a mother.

Mattel’s Barbie doll has always provoked conversation about womanhood and the female body. She has been an icon of femininity in the truest sense of the word: Barbie was the ideal. But Barbie has also been plagued by controversy, with some claiming she perpetuated unattainable standards rather than empowering women to overcome them. The Barbie doll’s meteoric success and then rapid decline, however, is only a mirror reflecting deeper cultural questions about what it means to be a woman.

Gerwig’s task as Barbie’s director was to create a movie that celebrated the doll while also acknowledging her controversial status in American culture. But if Barbie is a symbol of unattainable beauty standards, the Barbie movie is a symbol of incoherent feminist standards. Where earlier waves of feminism sought for women’s equal participation in democracy and the marketplace as women, modern feminism seeks to transcend—even leave behind—the female body altogether.

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