“Citing Marshall McLuhan and Neil Postman, Hipps said that you can’t have people come and watch a screen without expecting that the core message will be framed in terms of the screen: namely, entertainment. As one football coach said in defending his highly confrontational style, “You can’t coach in soprano and hope your team will play in bass.” Are we multiplying consumers as we multiply sites? In a celebrity-obsessed culture, are we creating celebrity pastors to the detriment of apprenticing new preachers and teachers?”

Multisite churches are a “new normal” in American Protestantism. According to Leadership Network, multisite churches statistically:

• Reach more people evangelistically than single-site churches.

• Tend to spread healthy churches to more diverse communities.

• Have more volunteers in service as a percentage than single-site churches.

• Baptize more people than single-site.

• Tend to activate people into ministry more than single-site.

So we’re all in for multisite, right?

Not so fast. There remain significant challenges to churches that would go multisite, pertaining to community, celebrity and consumerism. If we are coming to a multisite church to watch a video sermon, do you come for the show without connecting to the community? Does the medium itself promote a “come-and-get” mentality over a “come-and-give” ethos?

This problem is not limited to multisite churches, but the trap of baptizing consumerism is real. In 2009, Shane Hipps wrote Flickering Pixels: How Technology Shapes Your Faith. Citing Marshall McLuhan and Neil Postman, Hipps said that you can’t have people come and watch a screen without expecting that the core message will be framed in terms of the screen: namely, entertainment. As one football coach said in defending his highly confrontational style, “You can’t coach in soprano and hope your team will play in bass.” Are we multiplying consumers as we multiply sites? In a celebrity-obsessed culture, are we creating celebrity pastors to the detriment of apprenticing new preachers and teachers? Are we teaching people to sit back and watch rather than to go and do?

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