As I have worked to live a more offline life, the most effective tool for me has been setting time limits for my favorite apps and limiting the times of day I can engage with these apps. When I restrict the duration and times of day I engage with content on the internet, I spend a lot less time looking at my screens and a lot more time looking at the world around me.

Last week I came across a great article in the MIT Technology Review called, “Why Generation Z Falls for Online Misinformation.” The article highlights a handful of reasons why the youngest, most savvy purveyors of internet culture become victims of misinformation themselves. The author writes:

As young people participate in more political discussions online, we can expect those who have successfully cultivated this identity-based credibility to become de facto community leaders, attracting like-minded people and steering the conversation. While that has the potential to empower marginalized groups, it also exacerbates the threat of misinformation. People united by identity will find themselves vulnerable to misleading narratives that target precisely what brings them together.

What makes the article such a good read is the sort of paradox it plumbs. The young people who make up Gen Z are supposed to be smarter about this kind of stuff than their Boomer parents or grandparents, right? How are these internet curators and trend-setters getting duped themselves?

In many of the same ways that we all can get tricked by news or other information we see online. Here are three simple ways we can all fall prey to misinformation:

1) In our whirlwind world, we inherently trust people like us.

This is highlighted in the MIT article I cite above. With faster, more pervasive communication and information transfer today than ever before in history, sifting through all of the data, news, commentary, and all the rest of the content we come into contact with on any given day can feel truly, and terrifyingly, overwhelming. It’s like we constantly exist within a hurricane of information, hot takes, and content somewhere in between. We aren’t meant to drink in all of the content we consume. As Neil Postman wrote in 1985, “How often does it occur that information provided you on morning radio or television…causes you to alter your plans for the day, or to take some action you would not otherwise have taken?”

When we become overwhelmed by the content glut to which we are helplessly addicted our discernment is fractured and we begin to rely on less-than-reliable rationales for trusting people on the internet.

Postman wrote in Amusing Ourselves to Death, “The credibility of the teller is the ultimate test of truth of a proposition.” He was bemoaning this sad reality, not endorsing it, and it has perhaps never been more true (like so much of what Postman wrote in Amusing). As Jennifer Neda John wrote for MIT Technology Review:

As young people participate in more political discussions online, we can expect those who have successfully cultivated this identity-based credibility to become de facto community leaders, attracting like-minded people and steering the conversation. While that has the potential to empower marginalized groups, it also exacerbates the threat of misinformation. People united by identity will find themselves vulnerable to misleading narratives that target precisely what brings them together.

When we have bound ourselves to constant content consumption we create a situation in which we are easily overwhelmed with information and opinions—this sense of overwhelm is scary and real and it reduces our standards of discernment and leaves us vulnerable to being led astray by people who look like us, live like us, or believe like us.

2) We consume content too quickly to fact-check sources.

This idea is pretty straightforward, but it is perhaps the most common and endemic to social media. As Ms. John writes in that same MIT article:

[An] election rumor appeared among dozens of other posts in teenagers’ TikTok feeds, leaving them with little time to think critically about each claim. Any efforts to challenge the rumor were relegated to the comments.

The whole idea of most social media platforms, especially quick-hit ones like TikTok or Instagram Stories, is to consume lots of short content for as long as possible. YouTube’s strategy tends to be built around keeping you on the platform to watch longer-form, minutes-long content. TikTok and other platforms deliver you content that is largely less than a minute long as quick bites to be consumed in large quantities.

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[Editor’s note: One or more original URLs (links) referenced in this article are no longer valid; those links have been removed.]