Sentimental art appeals to human vanity, self-centredness, and egotism. Kitsch is where humans go to indulge the love of self, and to escape into worlds of their own making. Kitsch trades in the familiar, the easy, the shallow, and the childish, because these appeal to what is most selfish in all. Sentimentalism is then worse than an aesthetic faux pas, it trades in falsehoods. It distorts the realities to which it claims to allude.

The topic of beauty suffers not only because its definition is disputed, but because beauty is often a victim of misidentification. These wrong associations lead beauty’s critics to dismiss the topic out of hand. As I’ve said, I believe beauty refers to the deepest reality, and so it is no small matter when beauty is trivialised or mistaken for something else. Beauty is confused with at least four things, which compromise its true meaning.

1) Beauty is not prettiness. That is, beauty has little to do with the saccharine-sweet, the merely decorative, or the superficial niceness of appearance. While there may be instances of what is pretty, charming, or pleasing that possess beauty, beauty is far more, and far deeper than the surface appearance of an endearing garden, a memorable face, or a cute outfit.

2) Allied to this, beauty is not kitsch. Sentimental art evades or trivialises evil, presenting a fiction of an unfallen present world, and so allows its viewers to wallow in pleasant feelings.

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