The articles and books that will be read decades from now were written by men and women sitting at a desk and forcing themselves to translate profound ideas into words and then to let those words lead them to even more ideas. Writing can be magic, if you give yourself time, because you can produce in the mind of some other person, distant from you in space or even time, an image of the ideas that exist in only your mind at this one instant.

Most academics, including administrators, spend much of our time writing. But we aren’t as good at it as we should be. I have never understood why our trade values, but rarely teaches, nonfiction writing.

In my nearly 30 years at universities, I have seen a lot of very talented people fail because they couldn’t, or didn’t, write. And some much less talented people (I see one in the mirror every morning) have done OK because they learned how to write.

It starts in graduate school. There is a real transformation, approaching an inversion, as people switch from taking courses to writing. Many of the graduate students who were stars in the classroom during the first two years—the people everyone admired and looked up to—suddenly aren’t so stellar anymore. And a few of the marginal students—the ones who didn’t care that much about pleasing the professors by reading every page of every assignment—are suddenly sending their own papers off to journals, getting published, and transforming themselves into professional scholars.

The difference is not complicated. It’s writing.

Rachel Toor and other writers on these pages have talked about how hard it is to write well, and of course that’s true. Fortunately, the standards of writing in most disciplines are so low that you don’t need to write well. What I have tried to produce below are 10 tips on scholarly nonfiction writing that might help people write less badly.

1. Writing is an exercise. You get better and faster with practice. If you were going to run a marathon a year from now, would you wait for months and then run 26 miles cold? No, you would build up slowly, running most days. You might start on the flats and work up to more demanding and difficult terrain. To become a writer, write. Don’t wait for that book manuscript or that monster external-review report to work on your writing.

2. Set goals based on output, not input. “I will work for three hours” is a delusion; “I will type three double-spaced pages” is a goal. After you write three pages, do something else. Prepare for class, teach, go to meetings, whatever. If later in the day you feel like writing some more, great. But if you don’t, then at least you wrote something.

3. Find a voice; don’t just “get published.” James Buchanan won a Nobel in economics in 1986. One of the questions he asks job candidates is: “What are you writing that will be read 10 years from now? What about 100 years from now?” Someone once asked me that question, and it is pretty intimidating. And embarrassing, because most of us don’t think that way. We focus on “getting published” as if it had nothing to do with writing about ideas or arguments. Paradoxically, if all you are trying to do is “get published,” you may not publish very much. It’s easier to write when you’re interested in what you’re writing about.

4. Give yourself time. Many smart people tell themselves pathetic lies like, “I do my best work at the last minute.” Look: It’s not true. No one works better under pressure. Sure, you are a smart person. But if you are writing about a profound problem, why would you think that you can make an important contribution off the top of your head in the middle of the night just before the conference?

Writers sit at their desks for hours, wrestling with ideas. They ask questions, talk with other smart people over drinks or dinner, go on long walks. And then write a whole bunch more. Don’t worry that what you write is not very good and isn’t immediately usable. You get ideas whenyou write; you don’t just write down ideas.

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