by Megan McArdle

Dave Ramsey looks nothing like a televangelist. He’s a little on the short side, neither fat nor thin, and he wears jeans and a sports jacket, not a shiny suit and an oily smile. With his goatee and what’s left of his graying hair trimmed close to his head, he looks mostly like what he is—a well-groomed, middle- to upper-middle-class American professional. But when he runs out onstage and starts dispensing financial advice, you realize that he could have been a great preacher.

On a fine summer day at the end of August, I paid $220 for front-row seats on the floor of a minor-league hockey rink in Detroit, just to hear Ramsey talk for five hours. The ostensible topic: getting your financial life in order. Afterward, my fiancé, who grew up in the Bible Belt, called me to ask what I’d thought.

“I think I just attended my first prayer meeting,” I told him.
There was, of course, a great deal of talk about money, and what to do with it. But the format was more tent revival than accounting seminar, with the first 90 minutes or so mostly devoted to Ramsey’s personal story of ruin and redemption.

We heard how, during the second half of the 1980s, a young Ramsey built up a multimillion-dollar real-estate empire—then lost it all as the bank got nervous and called his loans, ultimately forcing him and his wife into bankruptcy. How, searching for help in his hour of need, he turned to the Bible and discovered Proverbs 22:7: “The rich rule over the poor, and the borrower is slave of the lender.” At that moment, he told an audience so hushed that we could hear the ice squeak, Ramsey decided to never borrow another dollar again.

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