The Bible doesn’t tell us to preach when the Word is in season and to try something different while it isn’t. We are to preach in season and out of season. In fact, we only know what season it is by preaching! We don’t put a finger in the air and check the weather, we preach the Word and the results tell us what season it might be. But whether it appears to be an in season or an out season, we preach the Word. And, yes, we keep doing it, even expecting different results as we keep doing the same thing over and over again.

They say madness is doing the same thing over and over again whilst expecting a different result. Just doing the same old same old and hoping that something different might happen. And yet, as we read the Bible, that does seem to be what we are taught to do.

We are to preach the Word in season and out of season. What doesn’t change is the preaching of the Word. We are to continue preaching in the belief that this is God’s ordained means of reaching the lost, growing his people and building his church.

But it is also true that there are times the Word is in season and times when it is out of season. Sometimes, we will preach faithfully and consistently with little to no results at all. The Word seems totally out of season. It doesn’t seem to make an impact on anyone or in anything we’re doing. Popular wisdom suggests this is the time to stop, pack it in and try something else. Only a madman keeps doing the same thing over and over again and expects anything different.

But as we keep preaching the Word, we find that there are times it is in season. The same Word we preach in the same way suddenly starts to yield apparent results. People begin to respond to it. Some come to faith, others grow. The same preaching of the Word, in pretty much the same way, suddenly starts to produce fruit.

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