Erskine College and Seminary has hired Cliff Smith, a veteran communicator, to lead its marketing and public relations efforts.

Smith was a consulting partner with Ontario-based Thinkx Intellectual Capital Inc. just before coming to Erskine. Before that, he worked for RBC Insurance as senior communications and marketing manager.

A graduate of The Masters College in California, Smith is familiar with small, Christian liberal arts institutions of higher learning. He also worked as an admissions counselor and assistant director of career planning and placement at The Masters College after graduating.