What happened in all that? First, we moved from parachurch to church-based ministry (though the parachurch continues). In doing so, we segregated youth from the rest of the congregation. Students in many churches no longer engaged with “adult” church and had no place to go once they graduated from high school. They did not benefit from intergenerational relationships but instead were relegated to the youth room.

(Editor’s Note: Introductory paragraphs available on source site.)

To get an idea of where we have come from, let’s turn back the clock more than a half century. Space here only allows the broadest overview, so bear with the generalizations.

Back in the 1940s Jim Rayburn began a ministry to reach teens at the local high school, which became Young Life (YL). Their mission—to introduce adolescents to Jesus Christ and to help them grow in their faith—remains to this day. The strategy was and is for caring adults to build genuine friendships with teens and earn the right to be heard with their young friends.

At the same time, Youth for Christ (YFC), was holding large rallies in Canada, England, and the United States. YFC also quickly organized a national movement that turned to Bible clubs in the late 50s and 60s, shifting the focus from rallies that emphasized proclamation evangelism to relevant, relational evangelism to unchurched youth.

By the early 70s, churches began to realize the need for specialized ministries to teenagers and began hiring youth pastors. Some of these were former staff members from YL and YFC. With this the church imported the relational strategy of the parachurch movement. During the 70s, youth pastors seeking to reach large numbers of youth for the gospel began to employ a more attractional model. Gatherings with food and live music could draw enormous crowds. Churches found that large, vibrant youth groups drew more families to the church, and, therefore, encouraged more attraction-oriented programs. Later in the decade, this writer watched leaders swallowing live goldfish in both the church youth group and local Young Life club when we brought enough friends to reach an attendance target.

By the 80s the emergence of MTV and a media-driven generation meant church youth ministry became more entertainment-driven than ever. Youth pastors felt the need to feature live bands, video production, and elaborate sound and lighting in order to reach this audience. No longer could a pile of burgers or pizzas draw a crowd. By the end of the decade the youth group meeting was being creatively inspired by MTV and game shows on Nickelodeon. The message had been simplified and shortened to fit the entertainment-saturated youth culture.

By the start of the 21st century, we discovered many youth were no longer interested in the show that we put on or the oversimplified message. Christianity was no different from the world around them. Some youth ministries intensified their effort combining massive hype with strong messages that inspired youth but did not translate to everyday life. We realized we were faced with a generation whose faith was unsustainable.

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